Water is no more just water. People pay money for water every day, even though it’s free in the majority of places on Earth. So if we’re already paying for it and shelling out big bucks in some cases, why not pay a lot for it, right?
Well that’s apparently the philosophy of the Japanese, who for a while now have been making big business of buying very expensive desalinated seawater concentrate from off the coasts of Hawaii.
It’s called Kona Nigari. This luxury priced water is desalinated water high in minerals found 2,000 feet down off the coast of Hawaii. This brand of bottled water sells for an eye popping $33.50 per two-ounce bottle of concentrate and is meant to be diluted in a bottle of regular water (add $1.99 to the bill).
It’s credited with aiding weight loss, stress reduction, skin tone, and digestion. And apparently this Hawaiian seawater is special — people pay more for the Kona Nigari than for similar concentrates from waters closer to Japan.
So, where are the customers for this pricey water? Just to let you know, 80,000 bottles are shipped to Japan every day. While buying a bottle of Bling water from Via Genova bar is just to show off your riches, the pure Kona Nigari water is evidently also beneficial for your health. Cheers!
{ 4 comments… read them below or add one }
I don’t think this product is still on the market.
It would be interesred to see the minerality present in this water, as well as the dry residue….
Crazy pricing! The question I have is whether there are any medical studies proving any of the claimed health benefits?
Sounds like it would be a good water ! What is the minerality ? Is there magnesium ?